Brand Identity / Digital / Print

Project Brief:
FCLT at Mt. San Antonio College supports faculty through instructional design and technology. Their existing logo lacked legibility, omitted the full acronym, and was difficult to apply consistently across platforms.

Approach:
I led the redesign of the logo and visual identity, collaborating with stakeholders to align the brand with FCLT’s mission. The new mark features a lightbulb to represent learning and innovation, with an equal sign integrated to reflect equity and access.

I also developed a cohesive visual system, including a refined color palette and a suite of branded assets such as a style guide, presentation deck, Zoom backgrounds, and templates to ensure consistency and scalability.

Outcome:
The rebrand established a clear, modern identity that improved usability across print and digital platforms, while equipping the team with flexible, on-brand tools for ongoing communication.