Brand Identity / Art Direction / Photography / Website / Social Media / Print / Package Design

Project Brief:
HER Studio Suites is a woman-owned nail studio designed to deliver an elevated, welcoming experience for clients. The goal was to create a cohesive brand identity and digital presence that felt modern, aspirational, and accessible within a competitive market.

Approach:
I led the brand identity, art direction, and creative execution across all touchpoints. I developed a clean, elevated visual system that balances softness and confidence, reflecting both independence and community. I directed and photographed the brand photography to capture authentic, lifestyle-driven moments and designed a website that clearly communicates the brand while guiding users toward inquiry and booking. I also created social media content and print collateral to ensure consistency across all channels.

Outcome:
The result is a cohesive, multi-channel brand experience that strengthens market presence, improves visual consistency, and provides a scalable foundation for ongoing marketing and growth.