UX Design / Branding

Project Brief:
The Homeowner Survey was underperforming, with low engagement and high drop-off due to its long, form-heavy experience.

Approach:
I led the redesign and UX direction, partnering with the sales team to identify pain points and opportunities. The new experience used visual prompts and guided inputs to capture design preferences, needs, and inspiration, while allowing users to upload photos for added context.

Outcome:
Response rates increased to 45 to 70%. Despite a 4.02% decline in leads, sales grew by 9.26% generating 8.4 million dollars in growth, with an 8% increase in average ticket size.

Recognized with the 2025 Franchise Innovation Award for Most Innovative Use of Customer-Facing Digital Tools.